Market Research
If you want to know more about your customers, competitors or prospects then you’ve come to the right place.
Quantitative and Qualitative techniques can be deployed to gather the data your business needs to understand prospects and customers
awareness, perceived knowledge, behaviour and attitude towards your product or brand.
The use of marketing research techniques for proposition or product testing is underestimated. We can offer innovative and unique ways to trial your ideas in your chosen markets including
viral marketing, online forums and blogs.
Contact stephen.lloyd@visionmarketing.me.uk with a brief outline of your current marketing conundrum or research requirement and after an informal discussion we will produce a research proposal including our recommended approach and research techniques to deliver the intelligence your business needs.
High level research process:
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Interpretation of the brief: This initial stage will capture and confirm our understanding of your business, its challenges, target audience and past experience all in the context of the brief.
Define the problem: This section will detail the key aims and objectives of the research project, any key statistics and recommendations on how to measure success.
The proposal: The most appropriate research techniques will be selected from a comprehensive list of tools including; street surveys, online surveys, focus groups, desk research, sampling, telephone or face to face interviews and postal questionnaires.
Conclusion: What does all this mean to your campaign? How will it affect messages, positioning, media, segmentation and targeting strategy? After all we believe strongly that understanding how your customers and prospects know, believe, perceive and behave in your chosen market.